An article published by World Economic Forum states that “By 2050,

a global population of 9.7 billion will demand 70% more food than is consumed today, according

to some experts”. More surprisingly, perhaps, is the author’s statement in which he suggests

something that might help re-establish some order to the food chain: “Getting our protein from

insects could help ease the burden that our diets place on the climate.”

As the article argues, in some eastern cultures it is already a common practice to get

nutrients from a variety of insects. However, the western hemisphere might have some trouble

adjusting to this new wave of consumption. I created BUGZ FOOD LABS, INC. as a parody of the

continued normalization of mass production in our society. Inspired by the non-threatening

aesthetics of the 1950s, the BUGZ branding both interrupts and compliments the political climate

of this period juxtaposed with the realization of another man-made global crisis in the near future.